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3 Tips to Successfully Selling Your Clothes Online

Closet Spring Cleaning
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3 Tips to Successfully Selling Your Clothes Online

It’s time for spring cleaning! Instead of putting old clothing and fashion trends away, why not sell them? Here are three tips to selling your clothes online.

Summer is just around the corner which means it’s time to refresh your wardrobe and shop for some new threads. A fantastic way to make room and money for your new wardrobe is by reselling old clothes on eBay, thredUP, and Material Wrld. (If you plan on this being a business, you can also create your own website or use sites like Chirpify or Soldsie to help you sell via social media.) By following the tips below, you’ll optimize your chances for raking in the dough while cleaning out your closet.

Be Descriptive
Make sure to write a concise, detailed description about each piece of clothing that you want to sell. A few things that you’ll want to make sure to mention when describing any item that you’re selling:

  • Accurately describe the condition of the clothing (new with tags, new without tags, like new, gently worn). Be honest about any wear and tear – things like stains, fades, holes in the fabric, etc. – or risk the wrath of an angry buyer who will want a refund.
  • Provide specific measurements. Being sloppy with sizing information or leaving it out completely is another way to ensure a queue of returns. Provide, as precisely as you can, information about the cut and describe how it fits. For example, “The tag size says 7, but it fits like a 3” or “These are tight around the waist/bust).”
  • Include detailed information about the fabric. Even with quality photos (more on that in a moment), it isn’t always easy to get an idea as to the type of fabric. Describe what type of fabric has been used, whether it’s rough or soft, dense/thick or airy/light as well as any other details that will give your prospective buyer an idea as to how the clothes will feel on their body.

Images Are Essential
They say a picture is worth a thousand words, and if you’re looking to maximize your potential profits, you’ll need at least four quality photos. Remember, people can’t see what they are buying in person; they will be looking to you to both describe and show them how fabulous the clothing looks.

[ALSO READ: 5 Stores with Affordable Fashion You Should Never Overlook]

Use A Mannequin
You should also use a mannequin or a live-person to showcase the clothing so that potential customers can get an idea as to how the clothing really fits. Make sure to take at least one image from the front, the side and the back as well as a close-up of the fabric as well as any special details, such as an exposed zipper or embellishments.

Remember Good Lighting
You’ll notice that part of great product photography for selling clothes online includes the use of well-lit subjects and clean backgrounds. Lighting can be one of the hardest things to get right, so as a beginner you’ll want to try utilizing natural lighting which is typically much more forgiving when it comes to color balance. By using great lighting against a neutral backdrop, you’ll allow the colors of your clothing to really pop.

Price To Sell
Now that you’ve created a stellar description and have plenty of quality photos of the clothing you intend to sell, it’s time to offer competitive pricing. While you should make the most money that you can from each item of clothing, if your price is too high, you won’t get any bites. Make sure to be realistic with how much you can really expect from each item. Those UGG boots that you purchased a couple of years ago are most likely worth a fraction of what you paid for.

You can also offer free shipping and returns as another way of being competitive with your pricing. By doing so, you’ll stand out against the pack and give buyers an additional sense of security as they won’t have to incur extra expenses.

With these three tips and tricks to successful online selling you should be well on your way to making some extra money for your new summer wardrobe.

Rachel Esco is a stylish Arts & Culture writer known for her witty and flavorful articles on entertainment, lifestyle and culture. Read her via fashion, beauty and dating content.

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