Ask most women if they’d embrace a cheating partner and prepare to duck. They’d throw a punch like members of a professional fight club. Or perhaps they ‘d just have a secret affair.
This is the mission of Ashley Madison, an online dating and social network service for people who are already in relationships. If you are married and miserable but don’t want to file for divorce, you have Ashley Madison to spice up your life. Literally.
Their tag line says it all. “Life is short. Have an affair.”
According to a study conducted by AshleyMadison.com, that is what millions are doing. The participants were self-selected and answered 68 questions about why they were on the site. They were asked how often they use the service and how engaged they were with the members they connected with on the site. Apparently, both men and women are looking for sexual partners online. Both men and women are looking to cheat. They also concluded that it is easier to do so online because there are less consequences. There are also a variety of affairs to be had online, including those more emotional in nature. However, the sex romps win. Out of those surveyed 66 percent were looking for purely sexual relationships.
What this study shows is that the institution of marriage is in trouble. Cheating is much easier with sites like these and there is a definite shift on how individuals are seeking partners, either for romantic purposes or sexual purposes. Fortunately, Ashley Madison stated that not all those who use the site are married. Just in a relationship.
So, next time you ask a woman if she’d embrace cheating, google her first. You’d be surprised to find her online, seeking a wild romp in the hay. Or in the case of fast paced New Yorkers, a ride on a sex swing.