On April 16, 2020 (my birthday, bitches!) I relaunched this very blog with a new spin: the go-to platform for blogging tips for newbie bloggers via consulting and online blogging courses. Yup, I went from relationship expert/blogger/radio show host to blogging coach and consultant. I share more about why in my “I lost my mind but I am okay with it” post. Cause I overshare and dammit, it’s one of the ways to get more traffic to your blog!
I kid. You don’t have to pour your heart onto the page to rank on Google searches, but you do have to have a clear blog strategy. Today, I will share the very strategies that I am currently using to get more traffic to my new blog. Since I have started over, I have a new set of targeted keywords, a new target audience, and brand new content. And did I mention that my former blog, where I garnered 20K pageviews on average monthly, was wiped clean when I moved from one web host to Bluehost. (My former web host shut down my blog without my knowledge or a back up of my content). Still, I am grateful for the mishap; it (and apparently, Bluehost) was the clean slate that I needed. And now I am laser focused on increasing my blog traffic and converting said traffic to customers.
Do you feel me? Are you driving yourself up the wall analyzing Google analytics every day? Are you even more bummed from blogging daily and seeing no change in your blog traffic numbers? I feel you and I got you, girl! Here is my best advice on how to get more traffic to your blog as a newbie blogger:
Get Social on Social Media
From Instagram to Facebook to Pinterest (more on this one later!) to even LinkedIn, there are a variety of social media platforms to share your content. Question is, where does your audience live? It is essential to know your target audience and to know where they spend their time digitally. In the past, I put all my eggs in the Instagram basket, however, since my rebrand I’ve moved over to Facebook and Pinterest due to my new content.
So, look at your Google Analytics and compare social media platforms. Where are you getting the most blog traffic? If it’s all over the place, compare numbers again in a months time. Then, focus on the top two social media platforms and engage and share most of your content where you find success.
Pinterest is Key
You have to pin daily. And by daily pins, I mean you have to pin like your rent is due and you can’t afford to stop! So, that’s about 10-20 pins per day. I know, I know, it’s overwhelming. BREATHE! You okay? Let’s break down why pinning so much is so important.
Pinterest was created to sell, which means that women who are on Pinterest are looking for content to consume, for inspiration to create, and for products to buy. As a relationship blogger, one pin gave me over 5K unique visitors. ONE PIN! And I wasn’t even active on Pinterest.
But Sujeiry, how do I pin so much when I’m a newbie blogger? you ask. Canva, for starters. You can also create more than one pin for one blog post. And don’t forget to create a pin for your pages. Below is my pin for this post:
And here is how you can learn to be a badass blogger. Now, on to the next way to get more eyeballs to your blog content!
Use a Keyword Search Tool
Using a keyword search tool is a game changer for increasing blog traffic. The sole purpose of a keyword search tool is to write blog posts about specific topics with a specific keyword in mind. So good ol’ SEO strategy. I use Keyword Revealer, which reveals how difficult it is to rank for a specific topic (aka keyword). Keyword Revealer also offers keyword suggestions if your topic is highly competitive. By competitive, I mean that many high ranking blogs write about the same topic and, therefore, have gained domain authority. So that blog will show up on Googles first page before yours will see the light of day. Use Keywood Revealer to discover keyword variations that are low in competition but high in search results.
Guest Post on Another Blog
As a freelance writer that gets paid to write, I once felt strongly that guest blogging was for amateurs. How dare you ask me to write for free on your measly blog?! Well, I’m eating my words and shutting down my massive ego. (I am very confident in my creative writing abilities.) Guest blogging helps increase blog traffic, especially if it’s a collaborative process.
Let’s say you write a guest blog on self-care habits for Maria’s blog. Maria then reciprocates by writing a piece for your blog about a topic that resonates with your audience as well as hers. The key here is that both bloggers share the same target audience. It’s no use for you to write about self-care tips on a blog that focuses solely on fashion trends. Ya dig?
When you guest blog you attract new targeted readers. Even better, you create a cross link relationship, which Google likes very much. The more blogs that link to your blog and vice versa, the higher your content climbs up the search engine ranks. And that’s what we want!
A Round Up Post/Blog Hop
In addition to guest blogging, or if guest blogging just isn’t your thing, you can collaborate with other bloggers on a roundup post. The way it works is that you write a blog post, let’s say, “10 of the Yummiest Summer Cocktails,” and ask other bloggers to send their blog post about summer cocktails. Yes, they have to have a blog about that very topic. How do you find these bloggers? By joining a blogging Facebook group and engaging with fellow bloggers. Soon, you’ll find that many bloggers are willing and ready to share their post link and want to participate in a round up. Again, just ensure that you share a similar target audience. Otherwise you’ll get eyeballs that’ll dart away from your blog as fast as you can say, “newbie blogger!”
Disclosure: Some of the links in this post are affiliate links where I will earn a commission if you make a purchase. I link these companies and their products because of their quality and not because of the commission I receive from your purchases. The decision is yours, and whether or not you decide to buy something is completely up to you.
Sujeiry Gonzalez (Love Sujeiry) is a professional writer, performer, and digital storyteller. Coined the Latina Carrie Bradshaw, she is the go-to chica for all things love and the Founder of LoveSujeiry.com, a digital platform sharing relationship advice and stories from a Latina perspective.